The emergence of a Chinese consumer class has been one of the most discussed China topics over the past years. Over the past years personal consumption has grown at an average of 10%, slightly above the GDP growth rate.
In recent research we interviewed Chinese consumers to understand their preferences and how they spend their income. Looking at a 31-year old Shanghai office worker with a masters degree and a monthly income of 10,000 RMB – which puts him in the top 20% of urban Chinese income earners – we can see that the discretionary spending is still lower than many would have expected.
This example is from one of the respondents and not an average of all respondents.
How a 31-year old Shanghai office worker spends his money.
[...] recent research Stenvall Skoeld interviewed Chinese consumers to understand their preferences and how they spend their income. [...]
Will full report be available to the public? Thanks!
[...] I recently read some interesting facts about the growing income levels in China. Below you can see how an average single 31 year old office-worker with a master degree spend his monthly income. The income level represents the affluent middle-class that represents about 20% of the population. read more [...]