Our client, a leading consumer electronics company wanted to understand the competitive impact of emerging Chinese competitors. We worked together with the client to assess strategies and capabilities of Chinese competitors in four sectors and develop three and five year scenarios for key markets.
Our client, a leading heating and ventilation company with a strong presence in China, but limited footprint in other Asian markets, wanted to determine the potential of other Asian markets. We put together a team with consultants based in three countries to help the client understand customer behavior and preferences, estimate market size, segment demand by product categories and profile key competitors.
A detailed understanding of market opportunity is crucial before deciding where and how to compete. In this case, one of the world’s largest conglomerate companies needed help to identify the most attractive market segments for its industrial and consumer goods business unit in China.