Consumer and Retail

Travel, Tourism and Leisure in China

China’s travel and tourism industry is up for grabs. Demand is exploding but Chinese tourists and travelers are underserved at home and misunderstood abroad. This creates exciting new opportunities for first movers who understand Chinese tourists and travelers and find innovative ways of serving their unmet needs.

We work with tourism companies, organizations and financial investors to understand China’s travel and tourism industry dynamics, and to capitalize on opportunities through organic and M&A strategies, including acquisitions, joint ventures and alliances.

Our work in the China travel and tourism sector spans both China inbound / domestic tourism and outbound Chinese tourism.

Our services to travel and tourism companies and organizations include:

Client TypesClients ServedTypical Services
Private sector travel and tourism organizations- Hotels and leisure companies
- Car hire firms
- Travel agencies
- Tour operators
- Cruise operators
- Gaming companies
- Entertainment companies
- Visitor Attractions
- Sports facilities/teams
- Airlines and airports
- Market assessment
- Competitive intelligence
- Market entry
- Expansion strategy
- Acquisition target search and screening
- Joint Ventures partners search and screening
- Due diligence
Public sector travel and tourism organizations- Government agencies
- National Tourism Boards
- Regional and local tourism and tourism-related organizations
- General sector studies
- Chinese tourism acquisition strategies
Private equity - Deal assessment and due diligence

To find out more about our work with Travel, Tourism and Leisure in China, please email us, Per Stenvall (email)