How a 31-year old Shanghai office worker spends his money

How a 31-year old Shanghai office worker spends his money

The emergence of a Chinese consumer class has been one of the most discussed China topics over the past years. Over the past years personal consumption has grown at an average of 10%, slightly above the GDP growth rate.

In recent research we interviewed Chinese consumers to understand their preferences and how they spend their income. Looking at a 31-year old Shanghai office worker with a masters degree and a monthly income of 10,000 RMB – which  puts him in the top 20% of urban Chinese income earners – we can see that the discretionary spending is still lower than many would have expected.

This example is from one of the respondents and not an average of all respondents.

Sunday February 26th, 2012