Our Approach to Market Intelligence
We help organizations understand, anticipate and quantify Chinese markets to help them formulate their strategies.
The best way to gather reliable market information in China is to directly engage the people who shape your markets. As a result our research relies heavily on fieldwork, including formal and informal discussions with customers, competitors, channel partners, and other industry influencers.
Our interviews are conducted by experienced consultants as well as our partners who can speak as equals to senior executives, approach interviews with the big picture in mind, and illicit key information often inaccessible to less experienced interviewers.
We also conduct secondary research using the internet and subscription-based sources. Since each situation is unique, we work with you at the start of the project to find a solution that meets your needs and budgets.
(Click below for larger graphic about our research methodology):
If you are interested in retaining our our China competitive intelligence services, please email our Managing Director, Per Stenvall (email).